
Hey, Wild One!
I am Lily – Your Brand & Style Alchemist and I am wildly obsessed about helping YOU transform your business and life throught style!
My specialty is to help purpose-driven, wild-hearted female entrepreneurs to invoke their Personal Brand & Style from within, so they can authentically and confidently show up in the world and create the impact and income they desire.
In my work I use a potent blend of ancient alchemy and modern day science, so I can take you from uncertain, frustrated and confused to magnetic, confident and empowered in your outfit choices.
Perhaps you don’t see how the clothes you wear can fundamentally affect every aspect of your life and your self-expression. As everything else in the Universe clothes are made out of energy and they have the ability to hinder or magnify your magic.
You see… Your style goes way deeper than the clothes you choose to wear
Your style is first and foremost your unique energetic imprint. The frequency you emanate from the core of your being. The vibration that is true expression of your soul.
The way you cary yourself, the way you stand, the way you smile.
The way your personality shines through.
The way you present yourself.
The way you love yourself and take care of yourself.
The way you show up in your life & business.
And when the clothes you wear are aligned with all that is YOU, all that is TRUE,
then the magic happens…
You become…
Fully EXPRESSED. UNLEASHED. MAGNETIC. BLOOMING!
You don’t create your Spellbound Style.
⁂ You live it.
≜ You breath it.
☾ You express it.
⇴ You embody it.
YOU INVOKE IT… from WITHIN!

And that’s why I am here - to help you ditch the cloak of invisibility and amplify your magic by matching your inner greatness with your outer expression.
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My Story
How I Got Started
I am madly in love with myself, fully owning my gifts and effortlessly expressing my truth. However, that wasn’t always the case. In fact for the most of my life I was self-conscious, drowning in doubts and limiting beliefs and unconsciously self - sabotaging every step of my way. I was suffering from acne since my early teen years until my young adulthood and I strongly believed that the moment I get my skin all cleared out I can finally start loving myself and start enjoying life to the fullest. It took me the hell of a soul search to learn that the Universe doesn’t work this way. You see, the Universe works as a mirror. It only reflects to us what we send out - nothing more, nothing less. So, I realized that if I want to change the reflection in the mirror I have to change myself first.

My self-doubts and limiting beliefs affected all the areas of my life. I had hard time not only accepting myself, but also my calling.
I wanted to be a fashion designer since I was a little girl and for the most of my life I pursued this path. After six years in Fashion School I graduated in AP of Fashion Design and Patterns. Fashion literally was my life and creating clothes was the only thing I ever wanted to do, until... I bought into all the BS nonsense that I am not good enough and I let doubts and fears taking over me.
Instead of following my passion, I decided to take the safer road and went for bachelor degree in Business Administration. Shortly after I graduated from university, I started blogging and this was the reason why I got into branding and web design.
I thought I found the perfect way to express my creative soul in combination with my business education - and I wasn’t wrong! I love branding and this is something I absolutely enjoy doing.
However, something was missing! I couldn’t ignore any more that my passion for fashion was very much alive and my desire for creative expression through clothes was still within me.
At this point I knew I had to do something, but I didn’t want to be a fashion designer anymore.