I’ve been fascinated by Luxury Brands since... forever. Even while I was in the Fashion school, I was mainly interested in haute couture... However, it never was about the status they bring or the recognition, but about the craftsmanship. For me it’s all about the art...
Brand & Style Magic
My Journal
How to Embody Your Brand 24/7
Building and growing a brand is ongoing, never ending process and that's espesially true when it comes to Personal Branding. You are your brand 24/7 - online and offline. Truth to be told - you are kind of a walking advertisement of your brand (and yourself)! No...
The Sacred Archetypal Power of Your Logo
Your logo is not your brand, yet it’s one of the most significant visuals your brand can have. Your logo is a statement, promise and mark of recognition. But your logo is much more than that... it’s a symbol! And there lies its sacred power and its magic! In marketing...
How wearing a “mask” can help you invoke your true style
Clothes have deep archetypal meaning of carrying one’s persona. That’s why in fairytales overcoming a threshold, transformation of the character, initiation of any kind and/or fulfilling the quest are very often tide up with change of clothes or one’s appearance....
What Cinderella has to do with your Personal Brand & Style
If I ask you what Cinderella is all about I guess most of you would say that it is a beautiful love story. Some of you may say that it’s a story about the never-ending battle between good and bad. And some of you may say that it’s a story about the influence family...
How to Embody Your Brand 24/7
Building and growing a brand is ongoing, never ending process and that’s espesially true when it comes to Personal Branding.You are your brand 24/7 – online and offline…